Ask anyone in Punjab what they think of property brokers and you’ll get a story. A number that changed at the last minute. A “friend of the builder” who turned out to be neither. Two per cent for a phone call and a site visit.
We’re not pretending brokers do nothing. Somebody has to know which projects have clean approvals, which builder actually delivers on time, and which payment plan hides a floor-rise charge on page eleven. That work is real.
What we object to is who pays for it. A buyer stretching to afford an ₹80 lakh flat should not also be handing over ₹1.6 lakh for information the seller could have provided free.
So we changed the direction of the money. We’re a RERA-registered channel partner for eighteen developers across Tricity. When you buy through us, the developer pays our fee out of their marketing budget — the same budget they’d spend on hoardings and newspaper inserts. You pay nothing. Not a rupee, not at any stage.
Developers sell through two channels: their own sales team, and external partners. In most Tricity projects, half to four-fifths of sales come through partners. They’d rather pay a commission on a closed sale than carry a fifty-person sales team through a slow quarter.
That means the commission already exists in the price of every flat you look at. Walking into the site office directly does not save you that money — it just means nobody is representing your side of the table. We’d rather be the ones who do.
Different builders pay us different rates. That creates an obvious temptation: steer everyone toward whoever pays most.
We handle it in two ways. Our comparison page shows every project we work with using identical columns, including the ones paying us least, and it marks the best value in each row even when that isn’t a project we’d earn most from. And our advisors are not paid a different commission depending on which project you choose.
You’re welcome to ask what we earn on any specific project. We’ll tell you.
Verify RERA registrations and re-check prices monthly, because developers change payment plans constantly and a stale price is worse than no price. Register your enquiry with the builder before your site visit, which is what locks in the concessions we’ve negotiated. Compare thirty-two lenders for your home loan, as a Lending Service Provider under the RBI’s Digital Lending Directions. Get the legal and title check done. Sit with you at the sub-registrar’s office.
Most of it is unglamorous. All of it is the difference between a purchase that goes smoothly and one that turns into a two-year headache.
Mohali, Zirakpur, Kharar, New Chandigarh and Panchkula. We could list projects across India and know none of them. Instead we’ve walked every site we sell, met every builder’s sales head, and know which sector floods in July.
Himachal, Haryana and Delhi come next — once we’ve earned the right to say the same things about them.
You get one relationship manager from first call to registry. Not a rotating call-centre queue.
Twelve years in financial distribution. Started this after watching his cousin pay ₹2 lakh brokerage on a flat the builder was already discounting.
Knows every sales head in Mohali by first name. Handles Mohali and New Chandigarh personally.
Ex-HDFC credit. Reads a sanction letter faster than most people read a menu. Runs our thirty-two lender panel.
Every legitimate agent in Punjab must be RERA-registered. Plenty aren’t. Ours are listed here — check them on the authority’s own site before you trust anyone, including us.